Praella is a full-service e-commerce agency and proud Shopify Plus Partner, specializing in building revenue and retention-driven experiences. With over 10 years of industry experience, Praella has launched more than 561 successful websites for 68 clients worldwide, supported by a team of over 150 experts.

The Challenge

Praella recognized the need to establish itself as a thought leader in the Shopify and e-commerce space. With increasing competition, it was essential to dominate search results for high-value industry topics, attract more organic traffic, and position the brand as the go-to authority for Shopify solutions.

Despite their expertise, they faced the challenge of breaking into competitive search landscapes and achieving consistent visibility for relevant e-commerce and Shopify-related queries. That’s when they partnered with FlyRank.

The Solution: FlyRank’s Content Engine

To help Praella establish topical authority and increase their organic reach, FlyRank implemented a data-driven SEO and content strategy, which included:

Step 1: Understanding Praella’s Needs

Before implementing a strategy, FlyRank took the time to analyze Praella’s specific goals, competitive positioning, and content gaps. Key areas of focus included:

• Increasing organic traffic through high-ranking Shopify-related content.

• Building credibility and thought leadership within the e-commerce industry.

• Strengthening internal linking structures to boost content discoverability.

• Leveraging AI-powered automation to scale content production efficiently.

Step 2: Keyword Research and Content Generation

FlyRank conducted in-depth keyword research to identify high-impact Shopify and e-commerce topics. By analyzing search intent and competitor rankings, they ensured that every piece of content targeted valuable, conversion-focused queries. Using AI-driven content creation, FlyRank then generated over 3,000 informative, engaging, and SEO-optimized articles to cover industry trends, product guides, and best practices.

Step 3: Translation to 20 Most Popular Languages

FlyRank translated Praella’s entire website, not just the content, into 20 of the most popular languages. This comprehensive localization effort included navigation menus, product pages, blog articles, checkout processes, and customer support sections. By ensuring a fully immersive multilingual experience, Praella was able to reach a global audience, improve user engagement, and significantly increase conversion rates in international markets. The translation process also enhanced SEO in multiple languages, boosting search visibility across different regions.

Step 4: Automated Indexation for Faster Discovery

FlyRank’s automated indexation ensured that new content was rapidly discovered and ranked by search engines. By leveraging advanced crawling mechanisms and structured data enhancements, FlyRank accelerated the indexation process, reducing the time it took for new pages to appear in search results. This helped Praella’s blogs gain visibility in record time, ensuring that fresh content reached the target audience faster and contributed to ongoing traffic growth.

FlyRank team created 30 THOUSAND content pieces in 3 months!

With FlyRank’s scalable content generation and SEO strategy, Praella not only secured a strong presence in search results but also reinforced its reputation as a leading e-commerce agency.

The FlyRank Effect: Before vs. After

Before partnering with FlyRank, Praella averaged 30 clicks and 4k impressions in October. After FlyRank’s powerful content push, the results were transformative.

By February 2025, the Google Search Console data revealed that the traffic had skyrocketed with an astonishing increase in both clicks and impressions.

This surge highlights the remarkable impact FlyRank’s content strategy had on Praella's organic reach, allowing them to consistently rank for high-value Shopify-related keywords and attract a much larger audience.

Retargeting ads have become significantly more effective due to the expanded retargeting pool created by FlyRank’s strategy. With a larger audience engaging with Praella’s multilingual content and increased traffic from high-ranking articles, retargeting campaigns can now reach a broader segment of potential customers who have already shown interest. This leads to higher engagement rates, improved conversion efficiency, and lower customer acquisition costs.

Email marketing efforts benefit from a more extensive list of engaged users, enabling more personalized and high-impact campaigns that drive repeat visits and sales. 

Conclusion 

By leveraging FlyRank’s content creation, SEO automation, and strategic link-building, Praella successfully positioned itself as a dominant voice in the Shopify and e-commerce ecosystem.

If you want to achieve similar results, get in touch with FlyRank today and discover how our tailored solutions can amplify your online presence and drive exponential growth. This partnership enabled them to drive massive organic traffic, rank for competitive keywords, and attract more clients looking for Shopify solutions.

Looking to establish your brand’s authority in your industry? FlyRank can help.