Crate Club is a premier subscription box service delivering high-quality tactical and survival gear, hand-picked by Special Forces veterans. Designed for adventurers, survivalists, and tactical enthusiasts, Crate Club ensures that subscribers receive the best gear available, tested and approved by experts.

The Challenge

Crate Club sought to establish itself as the leading authority in the tactical and survival gear space. With growing competition in the subscription box industry and the limitations with advertising due to a sensitive niche, it was crucial to dominate search results for high-intent survival and tactical-related keywords, attract more organic traffic, and strengthen brand awareness.

Despite offering top-tier products, Crate Club faced challenges in breaking into competitive search landscapes and maintaining consistent visibility for high-value keywords. That’s when they partnered with FlyRank.

The Solution: FlyRank’s Content Engine

To help Crate Club establish topical authority and increase their organic reach, FlyRank implemented a data-driven SEO and content strategy, which included:

Step 1: Understanding Crate Club’s Needs

Before implementing a strategy, FlyRank conducted an in-depth analysis of Crate Club’s goals, competitive landscape, and content gaps. Key areas of focus included:

• Boosting organic traffic through high-ranking tactical and survival content.

• Enhancing brand credibility within the tactical and survival gear industry.

• Optimizing internal linking structures for better content discoverability.

• Utilizing automation to scale content production efficiently.

Step 2: Keyword Research and Content Generation

FlyRank conducted extensive keyword research to identify high-value tactical and survival gear topics. By analyzing search intent and competitor rankings, they ensured that every content piece targeted valuable, conversion-focused queries. Using content creation, FlyRank then generated over 2,500 informative, engaging, and SEO-optimized articles covering survival tactics, gear reviews, and industry trends.

Step 3: Translation to 20 Key Languages

FlyRank translated Crate Club’s website into 20 key languages, ensuring a fully localized experience, including product pages, blog articles, checkout processes, and customer support. This expanded global reach, improved engagement, and increased international conversions. The multilingual SEO enhancements also led to improved search visibility worldwide.

Step 4: Automated Indexation for Faster Discovery

FlyRank’s automated indexation accelerated Crate Club’s content discovery by search engines. Through structured data enhancements and advanced crawling mechanisms, new content was indexed rapidly, ensuring immediate visibility and faster organic traffic growth.

FlyRank generated 44 THOUSAND pages in just 2 months!

With FlyRank’s scalable content strategy, Crate Club not only secured a dominant search presence but also reinforced its reputation as the ultimate subscription box for tactical and survival gear.

The FlyRank Effect: Before vs. After

Before partnering with FlyRank, Crate Club averaged 50 clicks and 2k impressions in December of 2024. After FlyRank’s content strategy, the numbers skyrocketed.

By February 2025, Google Search Console data revealed a dramatic increase in both clicks and impressions.

This surge underscores FlyRank’s ability to transform organic reach, positioning Crate Club as a top-ranked authority in the tactical gear industry.

With the expanded audience, Crate Club’s retargeting campaigns became significantly more effective, leading to better engagement, improved conversions, and reduced customer acquisition costs.

Email marketing also saw a substantial boost, with a larger, highly engaged subscriber base driving repeat visits and increased sales. 

Conclusion 

By leveraging FlyRank’s AI-driven content strategy, SEO automation, and strategic link-building, Crate Club established itself as a dominant player in the tactical gear subscription market.

If you want to achieve similar results, get in touch with FlyRank today and discover how our tailored solutions can amplify your online presence and drive massive growth.

Looking to establish your brand’s authority in your industry? FlyRank can help.