Vinyl Me, Please (VMP) is a leading vinyl subscription service that curates monthly records for music enthusiasts worldwide. Known for its exclusive pressings, personalized music experience, and emphasis on artist discovery, VMP connects vinyl collectors with both beloved classics and hidden gems. Their mission to celebrate music goes beyond just delivering records—it’s about fostering a deeper connection between artists and fans.

The Challenge

As VMP’s collection grew, so did the demand for better artist visibility and curated discovery experiences. With thousands of records in their inventory, VMP needed a solution to not only showcase each artist but also analyze demand for similar artists and genres.

They wanted to create individual artist pages for every musician in their catalog to give members more context about the records they were receiving while also identifying potential new artists to add to their offerings.

Manually creating these pages was an immense task, and VMP team needed an efficient, scalable way to handle it.

As Vinyl Me, Please’s collection expanded, so did the need for a more sophisticated way to enhance artist visibility and elevate the music discovery experience. With thousands of records in their inventory, VMP needed a fresh approach to showcase each artist in their catalog and analyze demand for related musicians and genres. However, the strategy to achieve this was unclear at first.

This is where FlyRank stepped in. Spotting the opportunity, the FlyRank team didn’t just execute an existing plan—they developed the entire strategy. We proposed the creation of dedicated artist pages for every musician in VMP’s collection, and went further by generating pages for all related artists and even more. These additional pages served as demand analyzers, allowing VMP to track interest in similar musicians and make data-driven decisions about adding new artists to their offerings. 

Solution: FlyRank’s Content Engine

Step 1: Understanding VMP's Needs

FlyRank began by understanding VMP’s unique business model and their mission to enhance music discovery through vinyl. It was crucial to make sure that the artist pages reflected the rich history and identity of each musician while also serving as a tool to connect fans with similar artists. 

Step 2: Keyword Research and Content Generation

FlyRank analyzed the music catalog and related search behaviors to gather the right keywords for each artist. This included music genres, album titles, and specific traits unique to each artist. Once the groundwork was laid, FlyRank’s content engine automatically generated artist pages at scale, complete with SEO-friendly copy, imagery, and artist-specific details.

Step 3: Leveraging Similar Artists for Demand Analysis

For every artist page created, FlyRank also generated similar artist pages. These acted as an innovative demand analyzer for VMP, helping the team determine which new artists could be introduced to their subscription offerings. If a particular similar artist generated high levels of interest, the VMP team could react quickly by acquiring their records and making them part of their inventory.

Step 4: Rapid Execution at Unprecedented Scale

With the foundation set, FlyRank unleashed its full potential, merging precision with speed. The system was designed to handle high-volume output without sacrificing quality, ensuring each page was optimized for both user engagement and search visibility. This approach not only maximized efficiency but also allowed VMP to achieve an unparalleled level of content expansion in record time.

FlyRank team created 50 THOUSAND artist and other pages in 2 weeks!

The Final Result

Using FlyRank, VMP was able to automatically generate comprehensive artist pages for every musician in their inventory, plus similar artists to enhance discovery. These pages weren’t just simple bios; they were rich, interactive hubs designed to provide a complete experience for VMP’s customers.

Each artist page featured:

• A highlighted album from VMP’s collection
• An embedded Spotify player so users could listen to the artist’s music directly
• Detailed information about the artist's life, career, and key influences
• A catalog of the artist’s other albums available for purchase, either through subscription or one-time purchase
• All relevant insights and context specific to the artist and their connection to VMP

This resulted in 1,500+ Add to Carts 🛒 & $10,000+ in revenue 💰

By integrating this wealth of content into each page, FlyRank made it easy for VMP to showcase both established and up-and-coming musicians, while also providing a more immersive and informative experience for their customers. These pages serve as a central touchpoint for fans to learn, engage, and discover new music through Vinyl Me, Please’s offerings.

The FlyRank Effect: Before vs. After

Before partnering with FlyRank, Vinyl Me, Please had a low number in clicks and impressions in October. After FlyRank’s powerful content push, the results were transformative.

By November 2024, the Google Search Console data revealed that Vinyl Me, Please had skyrocketed with a 10x increase in both clicks and impressions.

This surge highlights the remarkable impact FlyRank’s content strategy had on VMP’s organic reach, allowing them to consistently rank for high-value Shopify-related keywords and attract a much larger audience.

Within a short span, Vinyl Me, Please now boasts an artist page for every musician in their inventory, offering their members a more immersive experience with every record. These artist pages not only enhance the user experience by providing deeper insights but also serve as a strategic tool for VMP to explore new opportunities.

FlyRank’s creation of similar artist pages opened the door for new offerings. The demand analysis derived from these pages allowed VMP to stay ahead of trends, quickly pivoting to include new, high-interest artists in their catalog. This added value to the subscription service by ensuring VMP could bring fresh and relevant vinyl selections to their audience based on actual interest.

Going Global: Publishing in 20+ Languages for Greater Reach

To further enhance Vinyl Me, Please’s global appeal, FlyRank implemented a powerful localization strategy. With a growing international audience, it was crucial for VMP to connect with music lovers across different languages and cultures. FlyRank translated the artist pages into 20+ languages, but this wasn’t just a simple word-for-word translation.

Understanding that Google views direct translations as duplicate content, FlyRank adapted each page to suit the specific language and cultural context of the audience. For example, in regions with distinct musical preferences or unique cultural connotations, the pages were tailored to reflect these nuances, ensuring that the content was not only relevant but also engaging.

By localizing artist information, featured albums, and calls to action, FlyRank ensured that VMP could reach and resonate with vinyl enthusiasts worldwide. This approach helped Vinyl Me, Please strengthen its position in international markets while maintaining its rich and immersive brand experience across every language.

The Future

Looking ahead, Vinyl Me, Please plans to continue leveraging FlyRank’s content engine to refine and expand its artist discovery experience. As their inventory grows and new music trends emerge, FlyRank will ensure that every artist page remains up-to-date and optimized for both search engines and users. 

VMP plans to further integrate insights from similar artist pages into their strategy, using this data to fuel future acquisitions and expand their vinyl offerings even further.

Conclusion 

By partnering with FlyRank, Vinyl Me, Please transformed how they connect fans to the music they love. With AI-generated artist pages for every musician in their catalog and a smart demand analysis system powered by similar artists, VMP has elevated the music discovery experience.

FlyRank’s scalable, data-driven content strategy has allowed VMP to enhance engagement, introduce new artists into their offerings, and solidify their position as a leader in vinyl curation. As the brand continues to grow, FlyRank will remain an integral part of their content and discovery strategy, ensuring VMP stays on the cutting edge of the music world.